tradeshow marketing shoe shine serviceSetting up a trade show booth for an exhibition is one of the best ways to market your business to interested buyers. Any business savvy entrepreneur knows that exhibiting at trade shows is a smart thing and can help increase sales dramatically.

Having a trade show booth allows for businesses to connect directly with potential customers and increase exposure that can generate more leads.The benefits of exhibiting at trade shows are obvious, however, merely setting up a trade show booth is only a small part of the marketing strategies needed to make any exhibition a true success.

The main priorities of your trade show booth is to generate sales and leads in which the physical space of your booth area and the overall display’s design are paramount in accomplishing these objectives.

It is important to know how to project the right kind of image for your business, something that will attract potential clients and keep them interested beyond the initial first impression.

Although it is important to draw peoples eyes to your booth, it should be because your image and display represent your actual products or services, and not because the booth is full of flashy lights and loud music.

It is important to create the right balance between reflecting your companies brand and market while offering that extra little edge over your competition’s trade show booth. This may sound difficult however, with a little pre-trade show planning this shouldn’t be very hard to achieve at all.

If you want to have a successful event, it is important to let your trade show booth show people right away what your business is all about and why it is unique and worth looking into. There will most likely be other businesses that are offering the same service or products as your company so just putting up a sign with your company’s name not be enough.

A good idea would be to put your best products around the booth with eye catching brochures placed around them. However, you don’t want to overdo it and come across as obnoxious, as this can turn people off.

You might want to offer discounts or money back guarantees on first bulk purchases or give away coupons for future purchases to show you have confidence in your products or services.If you offer products, you might also want to consider a giveaway of small samples of items that
may encourage potential customers to use your products and maybe wan to contatct you in the future if they are interested.

Another great way to not only attract visitors, but keep to them at your booth, is to use special entertainment services such as hiring a shoe shiner for your trade show exhibition. This way your customers will get a great free service of having their shoes shined, and it will keep them at your booth for an extended period of time. This is a great ice breaker, especially for foreign clients who might have a tendency to be a little shy and can certainly give you or the sales rep an opportunity to talk on a more casual basis with potential buyers.

At the end of the day, however, it is your expertise, demeanor and profesional attitude that customers will remember the most, regardless of how great your display was. You must always sound fresh,excited and enthusiastic about your product or service. Enthusiasm is contagious, and every opportunity to interact with a customer is a chance to make a sale or generate a lead.

Remember above all, project confidence with every potential customer, always project positive energy, even when the day is long, if you can show how much you believe in your product others will pick up on that confidence and become exited about your product or service as well.

Filed under: Professional Shoe Shiner

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